3 08, 2020

Optimizing for Questions: Is it Necessary?

By |August 3rd, 2020|

Google is always working on improving its algorithms to better understand the intent behind searches so it can find the best results available for its users. But, does that mean it can understand questions? Let's say you are looking for affordable red high heels in Bellevue, and you type into Google "red high heels Bellevue cheap."  Most people have typed something like that out when Googling, and a lot of search engine optimization (SEO) is focused on that kind of keyword use. But, if you typed in "Where can I buy red high heels in Bellevue for a low [...]

15 07, 2020

How Long Does SEO Take to Work?

By |July 15th, 2020|

One of the most common questions Bellevue SEO professionals get asked, "how long does SEO take to work?" Unfortunately, this is also a difficult question to answer, because SEO is complex and there are many components that go into optimizing a site. Some agencies may give you a quote of three to six months, and while this can be a good quote, there are far too many factors to say that for sure, you will see a considerable change in your SEO in that amount of time. At Bellevue Public Relations, we have identified some of the key components [...]

2 07, 2020

Keyword Stemming

By |July 2nd, 2020|

Keyword research is a vital part of search engine optimization (SEO) because it helps us find the best combinations of keywords to help websites grow their organic search traffic. As we know, when someone Googles something, they use keywords related to what they want to find, like a specific style of shoe, and Google’s algorithm scours the web to find the best matches. Keyword stemming is another piece of the SEO puzzle that can help you extend your reach even further and give you a little more freedom when it comes to writing your content. Here, you can learn [...]

16 06, 2020

Bellevue SEO Experts: Common SEO Mistakes You Might be Making

By |June 16th, 2020|

Let’s face it, Search Engine Optimization (SEO) is complex. A site that is properly optimized is important to your business since that is what helps new customers find you. The problem is that there are so many little details you can miss and those can work against you when it comes to your Bellevue SEO. These are some of the most common SEO mistakes people make, and why they are so important. Not Using Analytics to Track Conversions There is more to SEO than directing traffic to your site. To get the most out of your SEO, you need [...]

1 06, 2020

Using the PESO Model in Marketing

By |June 1st, 2020|

The PESO marketing model is a great way to organize your efforts in your strategy to make sure all of your bases are covered. This framework identifies the four types of media: paid, earned, shared, and owned. It is designed to help you see how each of these works together to maximize your strategy and identify any weak points you need to strengthen. The PESO model was proposed by marketing expert Gini Dietrich in 2014 and was well received by PR and marketing professionals. It was recently updated to integrate some of the more current trends in the marketing [...]

25 05, 2020

Tips for Building Brand Identity

By |May 25th, 2020|

A brand image is an important part of how your target audience will see you and what they will connect to you. Coca-Cola is more than a soda company; Toyota is more than a car manufacturer; Walmart is more than a store; FedEx is more than a shipping company. When you think about these brands, you might think about the product form the brand that you like, or you may think of another piece of the brand; for example, the Apple logo is so well known that the company only uses the logo now, without putting its name on [...]

11 05, 2020

Tips to Boost Your Social Media Management Productivity

By |May 11th, 2020|

Developing a solid social media management strategy takes time, patience, and lots of planning. Sometimes, you may need a little help deciding what direction to take your social media management in, and these tips can help point you in the right direction. Set a SMART Goal The concept of SMART goals has been around for years, and it is widely popular among businesses. SMART is an acronym for: Specific: Make your goals simple, clear, and easy to define. Measurable: You need to be able to measure your progress. In the social media world, this means you will be using [...]