1 02, 2021

How to Improve Your Anchor Text

By |February 1st, 2021|

Anchor text are links in content that you can click on. They are usually underlined and in a different color — usually blue — to tell you that it is a link to something else that you can visit. Anchor text is supposed to be descriptive to tell the reader something about the link they will be clicking on, and it can give search engines context. Anchor text and SEO Using anchor text in your website’s content is important for your search engine optimization (SEO), especially if you have internal links to other related pages on your site. The [...]

1 01, 2021

SEO Trends to Follow in 2021

By |January 1st, 2021|

Search Engine Optimization (SEO) is necessary to bring visitors to a website. Yet, the world of SEO is always changing and evolving, so staying on top of the latest trends can be challenging. With the beginning of 2021, it is time to look at the current top SEO trends to follow. Voice Search Voice search has been on the rise in recent years, and as technology like Alexa, Siri, and Google Assistant get more popular and become more common in households, it is only going to increase. Optimizing your sites for voice search is different from your usual SEO. [...]

2 12, 2020

Social Media Trends for 2021

By |December 2nd, 2020|

Here are some of the top Social Media Marketing Trends to look out for in 2021. December is here, which means it is time to start looking at marketing strategies for next year. This year has made some significant changes in the world, including how we conduct business and use social media. The social media trends to watch for next year have that in mind. Focus on Ephemeral Content Ephemeral content is something that has been gaining popularity throughout the year. Ephemeral content is content that only lasts for a short duration and then disappears. Facebook and Instagram's Stories, [...]

2 11, 2020

How to Write Effective Meta Descriptions

By |November 2nd, 2020|

Meta descriptions are a crucial part of search engine optimization. They are little snippets that show up in Google search results that tell people a little bit about the content on your page. They are about 155 characters long and are part of the HTML on a website. Google does not factor meta descriptions into the search engine rankings. However, if you have a well-written meta description, your click-through rate will start going up, and that is something that Google does factor into your ranking. What makes a good meta description? You can optimize your meta descriptions, and they [...]

3 10, 2020

Turning a Customer into a Brand Ambassador

By |October 3rd, 2020|

After a customer makes a purchase on your website, you have a new marketing opportunity. The customer chose to buy something from your brand, so this gives you the opportunity to turn that customer into a brand ambassador. You can ask the customer to promote their experience with your brand. These tips can help you turn customers into ambassadors. What is a Brand Ambassador? There are two types of brand ambassadors: one is hired by a company to represent their brand and help boost sales and brand awareness. The other is people who talk about your products and brand [...]

3 09, 2020

Top Social Media Trends to Follow

By |September 3rd, 2020|

You really cannot have a successful digital marketing strategy without having social media, but it can be difficult to determine which social media trends to follow to get the most out of your social media strategy. There are so many platforms available now, and each has its own demographics, that you may be unsure of whether you should be focusing mostly on Instagram or Twitter or if you should try one of the newer niche platforms. Here are some social media trends that can help you boost your social media strategy. Personalization Personalization has been an important part of [...]

2 07, 2020

Keyword Stemming

By |July 2nd, 2020|

Keyword research is a vital part of search engine optimization (SEO) because it helps us find the best combinations of keywords to help websites grow their organic search traffic. As we know, when someone Googles something, they use keywords related to what they want to find, like a specific style of shoe, and Google’s algorithm scours the web to find the best matches. Keyword stemming is another piece of the SEO puzzle that can help you extend your reach even further and give you a little more freedom when it comes to writing your content. Here, you can learn [...]