1 10, 2021

Using the PESO Model in Marketing

By |October 1st, 2021|

The PESO marketing model is a great way to organize your efforts in your strategy to make sure all of your bases are covered. This framework identifies the four types of media: paid, earned, shared, and owned. It is designed to help you see how each of these works together to maximize your strategy and identify any weak points you need to strengthen. The PESO model was proposed by marketing expert Gini Dietrich in 2014 and was well received by PR and marketing professionals. It was recently updated to integrate some of the more current trends in the marketing [...]

1 09, 2021

Bellevue SEO Experts: Common SEO Mistakes You Might be Making

By |September 1st, 2021|

Let’s face it, Search Engine Optimization (SEO) is complex. A site that is properly optimized is important to your business since that is what helps new customers find you. The problem is that there are so many little details you can miss and those can work against you when it comes to your Bellevue SEO. These are some of the most common SEO mistakes people make, and why they are so important. Not Using Analytics to Track Conversions There is more to SEO than directing traffic to your site. To get the most out of your SEO, you need [...]

2 08, 2021

How Long Does SEO Take to Work?

By |August 2nd, 2021|

One of the most common questions Bellevue SEO professionals get asked, "how long does SEO take to work?" Unfortunately, this is also a difficult question to answer, because SEO is complex and there are many components that go into optimizing a site. Some agencies may give you a quote of three to six months, and while this can be a good quote, there are far too many factors to say that for sure, you will see a considerable change in your SEO in that amount of time. At Bellevue Public Relations, we have identified some of the key components [...]

1 07, 2021

Brand Reputation Importance and Best Practices

By |July 1st, 2021|

What Does Building a Strong Brand Reputation Entail? What is Brand Reputation? It is the image that a company projects and represents to the customers. Through the connotation and representation of the company's images, it can help influence the perceptions and perceptions of the customers towards the brand. This creates the connection and bonding with customers, thereby making them loyal customers. The corporate goals for brand reputation comprise brand design, perception management, brand measurement, brand impact, and brand valuation. These five essential elements of brand reputation help in building and building brand equity and getting market share. These components [...]

1 06, 2021

Social Media as a Public Relations Tool

By |June 1st, 2021|

Social Media’s Impact on Public Relations Goals Use social media platforms strategically to boost engagement and achieve public relations goals. This tool can help transform branding, spark interest, and drive your traffic. One of the primary objectives of maintaining a positive public image is to achieve various branding-related goals. Public relations strategies have to do with creating and maintaining this image, whether it be for an individual or a company. In some instances, the objective is to have effective public relations as it relates to a product brand. Social media platforms have been useful in this area and have [...]

3 05, 2021

2021 Public Relations Industry Trends

By |May 3rd, 2021|

The public relations industry has shifted to focus more on content relevance in 2021 as consumers have become more critical about purchasing decisions in the pandemic era. Bold statements made in branding development can backfire, which is why businesses of all sizes must emphasize the brand's relevance in its content marketing. Here's a look at leading trends facing PR firms and clients in 2021. Content Relevance The evolution of business websites has been driven by the "content is king" principle, which is at the core of search engine optimization (SEO). Unique blog content is particularly valuable online, especially if [...]

3 04, 2021

Tips for Building Brand Identity

By |April 3rd, 2021|

A brand image is an important part of how your target audience will see you and what they will connect to you. Coca-Cola is more than a soda company; Toyota is more than a car manufacturer; Walmart is more than a store; FedEx is more than a shipping company. When you think about these brands, you might think about the product form the brand that you like, or you may think of another piece of the brand; for example, the Apple logo is so well known that the company only uses the logo now, without putting its name on [...]

3 03, 2021

Boost Your Social Media Management Productivity

By |March 3rd, 2021|

Developing a solid social media management strategy takes time, patience, and lots of planning. Sometimes, you may need a little help deciding what direction to take your social media management in, and these tips can help point you in the right direction. Set a SMART Goal The concept of SMART goals has been around for years, and it is widely popular among businesses. SMART is an acronym for: Specific: Make your goals simple, clear, and easy to define. Measurable: You need to be able to measure your progress. In the social media world, this means you will be using your analytics [...]

1 02, 2021

How to Improve Your Anchor Text

By |February 1st, 2021|

Anchor text are links in content that you can click on. They are usually underlined and in a different color — usually blue — to tell you that it is a link to something else that you can visit. Anchor text is supposed to be descriptive to tell the reader something about the link they will be clicking on, and it can give search engines context. Anchor text and SEO Using anchor text in your website’s content is important for your search engine optimization (SEO), especially if you have internal links to other related pages on your site. The [...]

1 01, 2021

SEO Trends to Follow in 2021

By |January 1st, 2021|

Search Engine Optimization (SEO) is necessary to bring visitors to a website. Yet, the world of SEO is always changing and evolving, so staying on top of the latest trends can be challenging. With the beginning of 2021, it is time to look at the current top SEO trends to follow. Voice Search Voice search has been on the rise in recent years, and as technology like Alexa, Siri, and Google Assistant get more popular and become more common in households, it is only going to increase. Optimizing your sites for voice search is different from your usual SEO. [...]