2 12, 2020

Social Media Trends for 2021

By |December 2nd, 2020|

Here are some of the top Social Media Marketing Trends to look out for in 2021. December is here, which means it is time to start looking at marketing strategies for next year. This year has made some significant changes in the world, including how we conduct business and use social media. The social media trends to watch for next year have that in mind. Focus on Ephemeral Content Ephemeral content is something that has been gaining popularity throughout the year. Ephemeral content is content that only lasts for a short duration and then disappears. Facebook and Instagram's Stories, [...]

2 11, 2020

How to Write Effective Meta Descriptions

By |November 2nd, 2020|

Meta descriptions are a crucial part of search engine optimization. They are little snippets that show up in Google search results that tell people a little bit about the content on your page. They are about 155 characters long and are part of the HTML on a website. Google does not factor meta descriptions into the search engine rankings. However, if you have a well-written meta description, your click-through rate will start going up, and that is something that Google does factor into your ranking. What makes a good meta description? You can optimize your meta descriptions, and they [...]

3 10, 2020

Turning a Customer into a Brand Ambassador

By |October 3rd, 2020|

After a customer makes a purchase on your website, you have a new marketing opportunity. The customer chose to buy something from your brand, so this gives you the opportunity to turn that customer into a brand ambassador. You can ask the customer to promote their experience with your brand. These tips can help you turn customers into ambassadors. What is a Brand Ambassador? There are two types of brand ambassadors: one is hired by a company to represent their brand and help boost sales and brand awareness. The other is people who talk about your products and brand [...]

3 09, 2020

Top Social Media Trends to Follow

By |September 3rd, 2020|

You really cannot have a successful digital marketing strategy without having social media, but it can be difficult to determine which social media trends to follow to get the most out of your social media strategy. There are so many platforms available now, and each has its own demographics, that you may be unsure of whether you should be focusing mostly on Instagram or Twitter or if you should try one of the newer niche platforms. Here are some social media trends that can help you boost your social media strategy. Personalization Personalization has been an important part of [...]

3 08, 2020

Optimizing for Questions: Is it Necessary?

By |August 3rd, 2020|

Google is always working on improving its algorithms to better understand the intent behind searches so it can find the best results available for its users. But, does that mean it can understand questions? Let's say you are looking for affordable red high heels in Bellevue, and you type into Google "red high heels Bellevue cheap."  Most people have typed something like that out when Googling, and a lot of search engine optimization (SEO) is focused on that kind of keyword use. But, if you typed in "Where can I buy red high heels in Bellevue for a low [...]

15 07, 2020

How Long Does SEO Take to Work?

By |July 15th, 2020|

One of the most common questions Bellevue SEO professionals get asked, "how long does SEO take to work?" Unfortunately, this is also a difficult question to answer, because SEO is complex and there are many components that go into optimizing a site. Some agencies may give you a quote of three to six months, and while this can be a good quote, there are far too many factors to say that for sure, you will see a considerable change in your SEO in that amount of time. At Bellevue Public Relations, we have identified some of the key components [...]

2 07, 2020

Keyword Stemming

By |July 2nd, 2020|

Keyword research is a vital part of search engine optimization (SEO) because it helps us find the best combinations of keywords to help websites grow their organic search traffic. As we know, when someone Googles something, they use keywords related to what they want to find, like a specific style of shoe, and Google’s algorithm scours the web to find the best matches. Keyword stemming is another piece of the SEO puzzle that can help you extend your reach even further and give you a little more freedom when it comes to writing your content. Here, you can learn [...]

16 06, 2020

Bellevue SEO Experts: Common SEO Mistakes You Might be Making

By |June 16th, 2020|

Let’s face it, Search Engine Optimization (SEO) is complex. A site that is properly optimized is important to your business since that is what helps new customers find you. The problem is that there are so many little details you can miss and those can work against you when it comes to your Bellevue SEO. These are some of the most common SEO mistakes people make, and why they are so important. Not Using Analytics to Track Conversions There is more to SEO than directing traffic to your site. To get the most out of your SEO, you need [...]

1 06, 2020

Using the PESO Model in Marketing

By |June 1st, 2020|

The PESO marketing model is a great way to organize your efforts in your strategy to make sure all of your bases are covered. This framework identifies the four types of media: paid, earned, shared, and owned. It is designed to help you see how each of these works together to maximize your strategy and identify any weak points you need to strengthen. The PESO model was proposed by marketing expert Gini Dietrich in 2014 and was well received by PR and marketing professionals. It was recently updated to integrate some of the more current trends in the marketing [...]

25 05, 2020

Tips for Building Brand Identity

By |May 25th, 2020|

A brand image is an important part of how your target audience will see you and what they will connect to you. Coca-Cola is more than a soda company; Toyota is more than a car manufacturer; Walmart is more than a store; FedEx is more than a shipping company. When you think about these brands, you might think about the product form the brand that you like, or you may think of another piece of the brand; for example, the Apple logo is so well known that the company only uses the logo now, without putting its name on [...]