To increase the organic reach of your Facebook posts content is KING!
That term, I’m sure you’ve heard before… We’ve all seen it, and if you ask me, we’re all sick of seeing it mentioned all over the web. Obviously, good content is beneficial. The difficulty with this mindset is that in the pursuit of informing everyone that they need to create excellent content, no one can properly explain what great content is and how to create it. They simply inform you that it exists.
So, as you battle to create one fantastic piece of content that will catapult your Facebook organic reach, perhaps it’s time we bowed to a different monarch, which is simply… a good Facebook marketing scheme for whatever material you ARE producing.
Instead, let’s look at a short and sweet list that can help you boost your Facebook business page’s organic reach.
Use the Facebook Content Recommendations
While you may believe that you are a content prodigy and that your ideas are the ultimate of cinematic genius, you are still posting this brilliance on Facebook, where it is pushed out to the broader public by Facebook’s algorithms. It’s vital to know what the platform suggests so that the algorithm that determines where your content will appear treats your wonderful piece of content well.
Here’s a few Facebook tips that you should be aware of…
Videos – Facebook urges you to post films that are at least three minutes long in order to boost organic distribution, which indicates that your videos will be seen by more people.
If you can, broadcast at least once a week on Facebook. It receives 6 times more attention than published video material.
People are 800 percent more likely to comment at watch parties, according to Facebook, so a group viewing might be a smart option for you.
Simple, quick questions – by asking simple, quick questions, you engage your audience and invite them to participate in the experience, which raises awareness.
Set the tone for your content strategy.
The goal is to create a precise and well-thought-out content strategy that seems cohesive and provides your audience with a well-curated set of fun and insightful pieces of material which they can grow to expect, appreciate, and anticipate.
A couple of content ideas to increase organic reach
Instead than focusing on quantity, try to post less stuff. Posting things only to post things does not produce the affects you expect. Good content attracts customers, whereas bad material repels them and causes them to lose faith in your company.
If the video is about catching fish, don’t start talking about a blue shirt instead. Make sure that everything of your material relates directly to what you’re doing and sell.
Avoid engagement bait – utilizing phrases like “like, share, comment” in your videos or text content has become overused, and so uninspiring to a public who views it all the time. They’ll do those actions whether you advise them to or not because they’re desperate.
Use your post’s unique URL on your email list, blog, or Twitter account to drive traffic to your Facebook page from all other channels.
Use a messenger chatbot to send out quick and fun reminders and updates about new material that is about to be published on your page to increase your organic reach.
Use these expert recommendations to keep your content fresh and your viewers interested.
Consider these extra tools available just on Facebook that will really make your material pop of, this will take your content to the next level.
Include captions in videos with dialogue to enhance watch time and reach. Many people skim through movies without sound, so providing them something to read keeps them engaged for longer.
Use in-stream advertisements to monetize your videos – You’re incentivizing Facebook to promote your videos by putting these in-stream advertising. They, too, want to make money!
Set aside ad funding for your most popular posts – You can market your finest content to your warm viewers (social media engagers, website visitors, people who have previously engaged with your content and business) for a modest amount of money and receive more engagement. Other folks will come in for you because of these audiences.
Increase your posting frequency when running advertisements- While adding more users and followers to your Facebook page, produce more content for them to connect with. However, this should not be used as an excuse to publish low-quality content.
Keep in mind that having an active Facebook profile will always promote your business, especially if you’re running conversion advertisements. People who come to look at your material may also look at your items, which is what you want them to do in the end. Maintaining quality content on your Facebook page will make your audience more relevant, improve your organic reach and receptive to purchasing your goods, both on and off the platform. Now go forth and build!
Bellevue Public Relations specializes in Social Media Marketing. Contact us today and learn how we can grow your business via social media!