1 06, 2021

Social Media as a Public Relations Tool

By |June 1st, 2021|

Social Media’s Impact on Public Relations Goals Use social media platforms strategically to boost engagement and achieve public relations goals. This tool can help transform branding, spark interest, and drive your traffic. One of the primary objectives of maintaining a positive public image is to achieve various branding-related goals. Public relations strategies have to do with creating and maintaining this image, whether it be for an individual or a company. In some instances, the objective is to have effective public relations as it relates to a product brand. Social media platforms have been useful in this area and have [...]

3 05, 2021

2021 Public Relations Industry Trends

By |May 3rd, 2021|

The public relations industry has shifted to focus more on content relevance in 2021 as consumers have become more critical about purchasing decisions in the pandemic era. Bold statements made in branding development can backfire, which is why businesses of all sizes must emphasize the brand's relevance in its content marketing. Here's a look at leading trends facing PR firms and clients in 2021. Content Relevance The evolution of business websites has been driven by the "content is king" principle, which is at the core of search engine optimization (SEO). Unique blog content is particularly valuable online, especially if [...]

3 04, 2021

Tips for Building Brand Identity

By |April 3rd, 2021|

A brand image is an important part of how your target audience will see you and what they will connect to you. Coca-Cola is more than a soda company; Toyota is more than a car manufacturer; Walmart is more than a store; FedEx is more than a shipping company. When you think about these brands, you might think about the product form the brand that you like, or you may think of another piece of the brand; for example, the Apple logo is so well known that the company only uses the logo now, without putting its name on [...]

3 03, 2021

Boost Your Social Media Management Productivity

By |March 3rd, 2021|

Developing a solid social media management strategy takes time, patience, and lots of planning. Sometimes, you may need a little help deciding what direction to take your social media management in, and these tips can help point you in the right direction. Set a SMART Goal The concept of SMART goals has been around for years, and it is widely popular among businesses. SMART is an acronym for: Specific: Make your goals simple, clear, and easy to define. Measurable: You need to be able to measure your progress. In the social media world, this means you will be using your analytics [...]

1 02, 2021

How to Improve Your Anchor Text

By |February 1st, 2021|

Anchor text are links in content that you can click on. They are usually underlined and in a different color — usually blue — to tell you that it is a link to something else that you can visit. Anchor text is supposed to be descriptive to tell the reader something about the link they will be clicking on, and it can give search engines context. Anchor text and SEO Using anchor text in your website’s content is important for your search engine optimization (SEO), especially if you have internal links to other related pages on your site. The [...]

1 01, 2021

SEO Trends to Follow in 2021

By |January 1st, 2021|

Search Engine Optimization (SEO) is necessary to bring visitors to a website. Yet, the world of SEO is always changing and evolving, so staying on top of the latest trends can be challenging. With the beginning of 2021, it is time to look at the current top SEO trends to follow. Voice Search Voice search has been on the rise in recent years, and as technology like Alexa, Siri, and Google Assistant get more popular and become more common in households, it is only going to increase. Optimizing your sites for voice search is different from your usual SEO. [...]

2 12, 2020

Social Media Trends for 2021

By |December 2nd, 2020|

Here are some of the top Social Media Marketing Trends to look out for in 2021. December is here, which means it is time to start looking at marketing strategies for next year. This year has made some significant changes in the world, including how we conduct business and use social media. The social media trends to watch for next year have that in mind. Focus on Ephemeral Content Ephemeral content is something that has been gaining popularity throughout the year. Ephemeral content is content that only lasts for a short duration and then disappears. Facebook and Instagram's Stories, [...]

2 11, 2020

How to Write Effective Meta Descriptions

By |November 2nd, 2020|

Meta descriptions are a crucial part of search engine optimization. They are little snippets that show up in Google search results that tell people a little bit about the content on your page. They are about 155 characters long and are part of the HTML on a website. Google does not factor meta descriptions into the search engine rankings. However, if you have a well-written meta description, your click-through rate will start going up, and that is something that Google does factor into your ranking. What makes a good meta description? You can optimize your meta descriptions, and they [...]

3 10, 2020

Turning a Customer into a Brand Ambassador

By |October 3rd, 2020|

After a customer makes a purchase on your website, you have a new marketing opportunity. The customer chose to buy something from your brand, so this gives you the opportunity to turn that customer into a brand ambassador. You can ask the customer to promote their experience with your brand. These tips can help you turn customers into ambassadors. What is a Brand Ambassador? There are two types of brand ambassadors: one is hired by a company to represent their brand and help boost sales and brand awareness. The other is people who talk about your products and brand [...]

3 09, 2020

Top Social Media Trends to Follow

By |September 3rd, 2020|

You really cannot have a successful digital marketing strategy without having social media, but it can be difficult to determine which social media trends to follow to get the most out of your social media strategy. There are so many platforms available now, and each has its own demographics, that you may be unsure of whether you should be focusing mostly on Instagram or Twitter or if you should try one of the newer niche platforms. Here are some social media trends that can help you boost your social media strategy. Personalization Personalization has been an important part of [...]