1 04, 2022

Creating Diverse and Inclusive Video Content

By |April 1st, 2022|

Diversity, Equity, and Inclusion are no longer viewed as a bonus for video marketers; it is now an essential component of a successful video content strategy. Diversity, Equity, and Inclusion are no longer viewed as a bonus for video marketers; it is now an essential component of a successful video content strategy. Diversity is not something you can just tick off a list – adopting inclusive content is difficult. It has various elements both internally and externally in a business, and it involves multiple areas that must be considered when brand and marketing teams develop and produce a diverse [...]

2 02, 2022

Call to Action Strategies

By |February 2nd, 2022|

Creating an effective call to action strategy can be very profitable. A call to action is your opportunity to convert a lead into a sale. As a result, it's an important part of your advertising and marketing plan. A call-to-action is critical to success in email marketing campaigns, advertising, and landing sites, and a poor call-to-action can cause well-crafted material to fall short. Creating the ideal call to actions for your website can be difficult. In this article, you'll learn more on what exactly a call to action is.  We will take a look at some examples, how to write [...]

1 12, 2021

Influencers Are Key to Effective Social Commerce

By |December 1st, 2021|

Platforms for social media are undergoing a major transformation. They're no longer only a site where you may connect with your friends and family. Everyone has become a maker because to TikTok. Snapchat has expanded its reach beyond teenagers to include people of all ages and enterprises. Instagram CEO Adam Mosseri confirmed in an Instagram Live video earlier this year that the company is shifting its focus away from being everyone's favorite photo-sharing app and toward creators, video, messaging, and shopping. The shifts we're witnessing across the social media stratosphere are reflected in Mosseri's statements: Users are increasingly turning [...]

1 11, 2021

How to Increase the Organic Reach of Your Facebook Posts

By |November 1st, 2021|

To increase the organic reach of your Facebook posts content is KING! That term, I'm sure you've heard before... We've all seen it, and if you ask me, we're all sick of seeing it mentioned all over the web. Obviously, good content is beneficial. The difficulty with this mindset is that in the pursuit of informing everyone that they need to create excellent content, no one can properly explain what great content is and how to create it. They simply inform you that it exists. So, as you battle to create one fantastic piece of content that will catapult [...]

3 03, 2021

Boost Your Social Media Management Productivity

By |March 3rd, 2021|

Developing a solid social media management strategy takes time, patience, and lots of planning. Sometimes, you may need a little help deciding what direction to take your social media management in, and these tips can help point you in the right direction. Set a SMART Goal The concept of SMART goals has been around for years, and it is widely popular among businesses. SMART is an acronym for: Specific: Make your goals simple, clear, and easy to define. Measurable: You need to be able to measure your progress. In the social media world, this means you will be using your analytics [...]