About Diana Rumrill

I've been a writer and blogger for over a decade. I've worked extensively in software development, digital marketing, and public relations and is currently a writer and editor for Bellevue Public Relations.
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1 04, 2022

Creating Diverse and Inclusive Video Content

By |April 1st, 2022|

Diversity, Equity, and Inclusion are no longer viewed as a bonus for video marketers; it is now an essential component of a successful video content strategy. Diversity, Equity, and Inclusion are no longer viewed as a bonus for video marketers; it is now an essential component of a successful video content strategy. Diversity is not something you can just tick off a list – adopting inclusive content is difficult. It has various elements both internally and externally in a business, and it involves multiple areas that must be considered when brand and marketing teams develop and produce a diverse [...]

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3 03, 2022

Optimizing for Questions: Is it Necessary?

By |March 3rd, 2022|

Google is always working on improving its algorithms to better understand the intent behind searches so it can find the best results available for its users. But, does that mean it can understand questions? Let's say you are looking for affordable red high heels in Bellevue, and you type into Google "red high heels Bellevue cheap."  Most people have typed something like that out when Googling, and a lot of search engine optimization (SEO) is focused on that kind of keyword use. But, if you typed in "Where can I buy red high heels in Bellevue for a low [...]

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2 02, 2022

Call to Action Strategies

By |February 2nd, 2022|

Creating an effective call to action strategy can be very profitable. A call to action is your opportunity to convert a lead into a sale. As a result, it's an important part of your advertising and marketing plan. A call-to-action is critical to success in email marketing campaigns, advertising, and landing sites, and a poor call-to-action can cause well-crafted material to fall short. Creating the ideal call to actions for your website can be difficult. In this article, you'll learn more on what exactly a call to action is.  We will take a look at some examples, how to write [...]

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1 01, 2022

How to Use Local SEO to Improve Your Public Relations Strategy

By |January 1st, 2022|

So you want to improve your reputation as well as your presence in your local market. To attain this goal, two key methods emerge as pillars: public relations and local SEO. These two foundations are frequently tackled independently, including by various teams, but linking them from the start is a surefire way to succeed. Complementary Strategies: Local SEO & Public Relations SEO is mostly in the owned media bucket in the PESO Model®, which you can learn all about (and even get certified in) right here on Spin Sucks, while PR (particularly media and influencer relations) fills out the [...]

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1 12, 2021

Influencers Are Key to Effective Social Commerce

By |December 1st, 2021|

Platforms for social media are undergoing a major transformation. They're no longer only a site where you may connect with your friends and family. Everyone has become a maker because to TikTok. Snapchat has expanded its reach beyond teenagers to include people of all ages and enterprises. Instagram CEO Adam Mosseri confirmed in an Instagram Live video earlier this year that the company is shifting its focus away from being everyone's favorite photo-sharing app and toward creators, video, messaging, and shopping. The shifts we're witnessing across the social media stratosphere are reflected in Mosseri's statements: Users are increasingly turning [...]

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1 11, 2021

How to Increase the Organic Reach of Your Facebook Posts

By |November 1st, 2021|

To increase the organic reach of your Facebook posts content is KING! That term, I'm sure you've heard before... We've all seen it, and if you ask me, we're all sick of seeing it mentioned all over the web. Obviously, good content is beneficial. The difficulty with this mindset is that in the pursuit of informing everyone that they need to create excellent content, no one can properly explain what great content is and how to create it. They simply inform you that it exists. So, as you battle to create one fantastic piece of content that will catapult [...]

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1 10, 2021

Using the PESO Model in Marketing

By |October 1st, 2021|

The PESO marketing model is a great way to organize your efforts in your strategy to make sure all of your bases are covered. This framework identifies the four types of media: paid, earned, shared, and owned. It is designed to help you see how each of these works together to maximize your strategy and identify any weak points you need to strengthen. The PESO model was proposed by marketing expert Gini Dietrich in 2014 and was well received by PR and marketing professionals. It was recently updated to integrate some of the more current trends in the marketing [...]

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1 09, 2021

Bellevue SEO Experts: Common SEO Mistakes You Might be Making

By |September 1st, 2021|

Let’s face it, Search Engine Optimization (SEO) is complex. A site that is properly optimized is important to your business since that is what helps new customers find you. The problem is that there are so many little details you can miss and those can work against you when it comes to your Bellevue SEO. These are some of the most common SEO mistakes people make, and why they are so important. Not Using Analytics to Track Conversions There is more to SEO than directing traffic to your site. To get the most out of your SEO, you need [...]

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2 08, 2021

How Long Does SEO Take to Work?

By |August 2nd, 2021|

One of the most common questions Bellevue SEO professionals get asked, "how long does SEO take to work?" Unfortunately, this is also a difficult question to answer, because SEO is complex and there are many components that go into optimizing a site. Some agencies may give you a quote of three to six months, and while this can be a good quote, there are far too many factors to say that for sure, you will see a considerable change in your SEO in that amount of time. At Bellevue Public Relations, we have identified some of the key components [...]

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1 07, 2021

Brand Reputation Importance and Best Practices

By |July 1st, 2021|

What Does Building a Strong Brand Reputation Entail? What is Brand Reputation? It is the image that a company projects and represents to the customers. Through the connotation and representation of the company's images, it can help influence the perceptions and perceptions of the customers towards the brand. This creates the connection and bonding with customers, thereby making them loyal customers. The corporate goals for brand reputation comprise brand design, perception management, brand measurement, brand impact, and brand valuation. These five essential elements of brand reputation help in building and building brand equity and getting market share. These components [...]

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